Open Revenue Consulting
What Motivates Us
Open Revenue Consulting is a strategic consulting firm with more than 20 years experience in delivering sustainable asset growth for hotels and a deeper more loyal connection with the guest. We empower hotels with the most innovative technology and specialised consulting services to enable the highest conversion of topline revenue to bottom line profit. Focused on reducing costs of acquisition and connecting sustainable asset management with productivity management and resource planning we enable a perfect alignment between the daily fluctuation of demand and revenue in every profit centre.
The hotel industry is nearing a tipping point. The general trend over the past two decades has been one of profits shifting from asset owner to distribution channel, and innovative tech companies and online travel agencies have grown bigger than most hotel companies. Having to do more with less resources is also not making it any easier for hoteliers. Technology adoption and automation is the only way to scale, increase organisational effectiveness and grow customer base and revenue, by always providing a more personalised and streamlined guest experience.
It has become a necessity and an opportunity for hotel owners and asset managers to adopt asset management technology and methodologies based in revenue forecasting, resource and productivity management, with sustainability at the heart, to digitally transform their hotel operation, open visibility into data and parameters that measure not only how efficient the operation is but also where money is left on the table to maximise profitability and guest experience.
Revenue management and Marketing Automation is yet to move away from being an under-utilised opportunity to actively observe customer buying behaviour in real time and match the demand and consumer intent to buy to the hotel business priorities in a seamless and automated execution by collaborating and sharing data in real time.
Accurate data about a customer is about how you get them to be repeat customers and enjoy their stay. Sales and marketing people need to be learning analytics and the revenue people need to understand how they can function within a digital marketing world with technology as the enabler.
In our efforts we strive to elevate the potential of our hospitality industry by implementing best practices which increase the organisational effectiveness and empower hotels to consistently drive incremental growth in their asset value.
To achieve this it is fundamental to connect data and provide transparency to enable collaboration across every key stakeholder within the organisation to achieve company's objectives.
Our Complete Services
Sustainable Asset Management, 360° Digital
Integrate your asset management platform with your guest experience platform to control KPIs in each department and deliver a high touch customer experience.
Resource and Productivity Management, GOP driver
To achieve resource efficiency while upholding consistent service quality, hoteliers need to plan their resources within individual departments daily, aligning them with expected daily activity levels driven by guest demand.
Food Waste Prevention Management Programme
RevMarketing Automation and Guest Experience
Demand and Market Intelligence
Total Revenue Management
Customer Testimonials
Javier Garcia Cuenca -Vice President, Magic Costa Blanca
Kalpdrum (Kalp) R.- Cluster E-commerce Manager, The Strand Palace Hotel
''We’ve seen great results from the RevMarketing Automation tool, especially the Price Comparison
Widget on our booking engine. Being able to show visitors our best possible rate for their selected dates at this key point of the decision-making process has had a significant impact on conversion.''
Armando Rodriguez, Sales & Marketing MD, HD Hotels
Our standards
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Customer Privacy Policy
We collect or use the following information to provide services and goods, including delivery, the operation of customer accounts and guarantees, for service updates or marketing purposes and to comply with legal requirements:
• Names and contact details
• Addresses
• Purchase or account history
• Payment details (including card or bank information for transfers and direct debits)
• Financial transaction information
• Information relating to loyalty programmes
• Website user information (including user journeys and cookie tracking)
• Records of meetings and decisions
• Information relating to compliments or complaints
• Information relating to sponsorship
Lawful bases
Our lawful bases for collecting or using personal information to provide services and goods, the operation of customer accounts and guarantees, for service updates or marketing purposes and for legal requirements are:
• Consent
• Contract
• Legal obligation
Where we get personal information from
• People directly
• Publicly available sources
How long we keep information
Open Revenue Consulting will retain the personal information obtained from customers and prospects for the period necessary to achieve the above acquisition and processing purposes. The specific retention period is determined in consideration of the purpose of acquisition and processing of personal information, the nature of personal information, and the legal or business necessity of retaining personal information.
Who we share information with
Data processors
IT data storage companies, CRMs, Referral Partners, Accounting firms
This data processor does the following activities for us: they process our payroll information, they manage our IT systems, they store our client and prospect records.
Others we share personal information with
• Organisations we need to share information with for safeguarding reasons
• External auditors or inspectors
• Professional consultants
• Organisations we’re legally obliged to share personal information with
• Previous employers
Sharing information outside the UK
Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place. Please contact us for more information.
Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place. Please contact us for more information.
Your data protection rights
Under data protection law, you have rights including:
Your right of access, rectification, erasure, restriction/object of processing, data portability,withdraw consent
You don’t usually need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you.