Open Revenue Consulting
What Motivates Us
We are a strategic tech consulting firm with more than 15 years experience in delivering sustainable asset growth for hotels and a deeper more loyal connection with their guests. We empower hotels with the most innovative technology and specialised consulting services to connect sustainable asset management with productivity management and enable a perfect aligment between the daily fluctuation of demand and evenue in every profit centre and resource planification in every hotel department. This ensures the most effective cost management and conversion of topline revenue to bottom line profit.
The hotel industry is nearing a tipping point. The general trend over the past two decades has been one of profits shifting from asset owner to distribution channel, and innovative tech companies and online travel agencies have grown bigger than most hotel companies. Having to do more with less resources is also not making it any easier for hoteliers, technology adoption and automation is the only way to scale, increase organizational effectiveness and grow customer base and revenue, always providing a more personalised guest experience.
It has become a necessity and an opportunity for hotel owners and asset managers to adopt asset management tecnology and methodologies based in resource and productivity management with sustainability at the heart to digitally transform their hotel operation, open visibility into data and parameters that measure not only how efficient the operation is but also where money is left on the table to maxmize profitability and guest experience.
Revenue management and Marketing Automation is yet to move away from being an under-utilised opportunity to actively observe customer buying behaviour in real time and match the demand and consumer intent to buy to the hotel business priorities in a seamless and automated execution by collaborating and sharing data in real time.
Accurate data about a customer is about how you get them to be repeat customers and enjoy their stay. Sales and marketing people need to be learning analytics and the revenue people need to understand how they can function within a digital marketing world with technology as the enabler.
In our efforts we strive to elevate the potential of our hospitality industry by impementing best practices which increase the organisational effectiveness, empowering hotels to consistently drive incremental growth in their asset value.
To achieve this it is fundamental to connect data and provide transparency to enable collaboration across every key stakeholder within the organisation to achieve company's objectives.
Our Complete Services
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Sustainable Asset Management, 360° Digital
Digitally transform your entire hotel operation and optimize decision making through analysis and diagnosis of every KPI in your operational management and automatically calculate your carbon footprint.Learn more
Integrate your asset management platform with your guest experience platform to control KPIs in each department and deliver a high touch customer experience. -
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Resource and Productivity Management, GOP driver
In the face of escalating costs, mounting environmental compliance concerns, and a scarcity of skilled workers, the most potent strategy for enhancing resilience and success is to invest in resource efficiency improvement.Learn more
To achieve resource efficiency while upholding consistent service quality, hoteliers need to plan their resources within individual departments daily, aligning them with expected daily activity levels driven by guest demand. -
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Food Waste Prevention Management Programme
A UN award-winning food waste management programme that prevents and reduces food waste in hotels and restaurants around the world, the third largest contributor to GHG emissions if it were a country. 'THE PLEDGE on Food Waste' is a practical and scalable solution to fight climate change and cut food waste emission by 50% by 2030 and ensure regulatory compliance.Learn more -
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RevMarketing Automation and Guest Experience
Streamline and personalise your guests booking and browsing experience. Automate the execution of your revenue and marketing strategies in your direct channel and match the consumer intent in real time to drive conversion and maximise direct revenue.Learn more -
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Demand and Market Intelligence
Make smarter revenue, distribution and marketing decisions with real time market insights in your demand as well as your competitors’. Keep control of your distribution and monitor contract compliance and rate parity across all your distribution channels.Learn more -
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Total Revenue Management
Manage unpredictable changes in demand and respond with optimum pricing strategies to maximise all streams of revenue. Consolidate all your hotel data and demand data within one platform to streamline decisions and reaction to market.Learn more
Customer Testimonials
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Javier Garcia Cuenca -Vice President, Magic Costa Blanca
''We are very satisfied with the first results of incorporating new digital tools into our buffets and restaurants, they very positive and highlight our commitment to controlling food waste and improving our impact on the world by reducing our emissions, as recommended by the UN.''Button -
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Kalpdrum (Kalp) R.- Cluster E-commerce Manager, The Strand Palace Hotel
''We’ve seen great results from the Userguest tool, especially the Price ComparisonButton
Widget on our booking engine. Being able to show visitors our best possible rate for their selected dates at this key point of the decision-making process has had a significant impact on conversion.'' -
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Armando Rodriguez, Sales & Marketing MD, HD Hotels
''We are very excited about our partnership, RevMarketing Automation allows us to increase conversion on our hotel website, whilst coordinating strategies from both the marketing & revenue departments. As a result, we have been able to direct users to the best offers and automatically optimize occupancy for our hotels!''Button
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Customer Privacy Policy
We collect or use the following information to provide services and goods, including delivery, the operation of customer accounts and guarantees, for service updates or marketing purposes and to comply with legal requirements:
• Names and contact details
• Addresses
• Purchase or account history
• Payment details (including card or bank information for transfers and direct debits)
• Financial transaction information
• Information relating to loyalty programmes
• Website user information (including user journeys and cookie tracking)
• Records of meetings and decisions
• Information relating to compliments or complaints
• Information relating to sponsorship
Lawful bases
Our lawful bases for collecting or using personal information to provide services and goods, the operation of customer accounts and guarantees, for service updates or marketing purposes and for legal requirements are:
• Consent
• Contract
• Legal obligation
Where we get personal information from
• People directly
• Publicly available sources
How long we keep information
Open Revenue Consulting will retain the personal information obtained from customers and prospects for the period necessary to achieve the above acquisition and processing purposes. The specific retention period is determined in consideration of the purpose of acquisition and processing of personal information, the nature of personal information, and the legal or business necessity of retaining personal information.
Who we share information with
Data processors
IT data storage companies, CRMs, Referral Partners, Accounting firms
This data processor does the following activities for us: they process our payroll information, they manage our IT systems, they store our client and prospect records.
Others we share personal information with
• Organisations we need to share information with for safeguarding reasons
• External auditors or inspectors
• Professional consultants
• Organisations we’re legally obliged to share personal information with
• Previous employers
Sharing information outside the UK
Where necessary, we may transfer personal information outside of the UK. When doing so, we comply with the UK GDPR, making sure appropriate safeguards are in place. Please contact us for more information.
Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place. Please contact us for more information.
Your data protection rights
Under data protection law, you have rights including:
Your right of access, rectification, erasure, restriction/object of processing, data portability,withdraw consent
You don’t usually need to pay a fee to exercise your rights. If you make a request, we have one calendar month to respond to you.